DOXA

DOXA is a name that resonates deeply with the world of dive watches. Founded in 1889 in Le Locle, Switzerland, the brand truly made its mark in the 1960s with the launch of the DOXA SUB—an innovative dive watch designed with input from professional divers, including the legendary Jacques Cousteau. What set DOXA apart was its focus on legibility and functionality under water: the bright orange dial of the SUB 300 became iconic, breaking from traditional black or white dials and improving visibility at depth. The introduction of a no-decompression dive bezel and cushion-shaped case further cemented its place in professional diving history.

Over the years, DOXA has stayed true to its roots while also evolving for modern times. Its current lineup pays tribute to its vintage DNA, with faithful reissues of its classic models and subtle updates in materials, case sizes, and movements. The brand continues to emphasize reliability and purpose-driven design, making it a favourite among seasoned divers and collectors alike. Whether it’s a bold-toned SUB 300T or a stealthy carbon-cased variant, DOXA’s watches combine heritage, utility, and unmistakable style in a way few brands can match.